The Municipality of Budapest and the Hungarian Hotel and Restaurant Association launched a joint campaign. After nightfall, the “4U!” message will be displayed in the windows of empty Budapest hotels. The For You! message is displayed by turning the lights on in selected hotel rooms. Through this small yet evident gesture, Budapest is expressing its solidarity with other cities that are similarly affected by the corona crisis. All big cities, companies, citizens and people who continue to operate the city through the state of emergency are adversely affected by the shutdown of the catering and tourism sector, the lockdowns and the uncertainty. The 4U! message is for them, too.
The purpose of the campaign is to draw attention to the fact that cities and residents can only survive and overcome this crisis together and by looking out for each other and acting in a tolerant and empathetic way. The light and the attention people give each other gives hope and strength to many in this difficult time.
The people behind the #Light4Eachother, #Light4U international campaign hope that other cities will take on the message and spread this kind gesture’s call for sympathy on social media.
From the last weekend of March, the 4U! message is going to appear in Budapest’s windows at nightfall, at 7:30 p.m. The following hotels have joined to send a message through the lights so far:
- Budapest Marriott Hotel
- Intercontinental Budapest
- Sofitel Budapest Chain Bridge
- Hilton Budapest
- Kempinski Hotel Corvinus
- Ritz Carlton Budapest
- Hotel Moments Budapest
- Four Seasons Hotel Gresham Palace
- Hotel Clark Budapest
- Mercure Budapest Korona
- Corinthia Hotel Budapest
- Danubius Hotel Budapest (Körszálló)
The Municipality of Budapest and the Hungarian Hotel and Restaurant Association are still looking for new participants. The founders would like to ask all participants and those wishing to express their solidarity to post their pictures on social media with the hashtags #Light4Eachother, #Light4U.
Photo credit: Tamás Lénárd